Verified purchases your guests make off property, attributed to your enrolled base.
Not survey data. Not a model. What they actually bought, where, and how much of your balance they are
still holding.
Proven ReturnRedemption matched to your own records.
New RevenueBrands that will pay to reach your guests.
Network ReachPartnerships already inside the platform.
The blind spot
You see the visit. Nothing else.
Your player file ends at the property line. Everything a guest does between
visits, from where they eat to where they fly, is invisible, so every decision about
winning them back is made on the handful of days a year you can actually see.
Arrival to checkout.This is the whole window your data covers.
Today
Segments built on gaming spend alone
A guest is a tier and a theoretical. Nothing in the file says what they actually value.
Today
Offers sent on a calendar, not a signal
Monthly sends to everyone, because there is no way to know who is close to coming back.
Today
Dormant means gone
Once a guest stops visiting, the file goes quiet. You cannot tell who left and who is simply due.
Today
Brand partners priced on guesswork
You sell reach without proof of what your guests buy, so you sell it cheaply.
GroceryWeekly, every weekWhole Foods · Kroger · Instacart
DiningThe largest category they fundCheesecake Factory · DoorDash
RetailApparel, beauty, homeMacy’s · Ulta · Under Armour
TravelFlights, hotels, ride and staySouthwest · American · Airbnb
EntertainmentNights out you never seeTopgolf · Disney · Dave & Buster’s
Every one of these purchases is
verified, attributed to an enrolled guest, and funding cash back that only works at your property.
How the value moves
Guest. STACK365. Your property.
Three parties, one loop. The guest spends where they already
shop, a national brand funds the reward, and the earned value comes to you.
Marketing, player development, F&B and the executive team
all read the same enrolled base. Move through the views below. This is the real interface, with sample
data in it.
Every desk reads the same base.One set of numbers instead of four.
Live purchase feed · enrolled guests, off property
Merchant, amount and date only. Cash back accrues to the guest and redeems only at your property.
Ready to return · holding a balance, no trip booked
Guest ID
Balance
Days out
Persona
SHR-041827
$612.40
118
Traveler
SHR-118304
$588.15
96
Foodie
SHR-092446
$541.80
141
Shopper
SHR-073915
$519.05
87
Home & Family
SHR-160228
$497.60
104
Foodie
SHR-054719
$472.35
132
Spa & Wellness
SHR-201883
$458.90
78
Traveler
SHR-136052
$441.25
165
Sports & Active
Showing 8 of 418 return-ready guests
Enrolled guests · monthly
1180
Sep
1520
Oct
1910
Nov
2340
Dec
2960
Jan
3610
Feb
4280
Mar
5010
Apr
5740
May
6520
Jun
7460
Jul
8412
Aug
What to act on
418 guests are holding $400+ and have not bookedPush the room package to this list first
287 dormant guests redeemed in the last quarterReactivation is working — widen the window to 240 days
Sporting goods is your largest open category$486,200 of annual guest spend with no partner attached
Saturday 6–10pm is peak off-property diningTime the dining credit to land Thursday
Spend intelligence
Off-property spend by month
$168k
Sep
$182k
Oct
$214k
Nov
$268k
Dec
$231k
Jan
$209k
Feb
$247k
Mar
$262k
Apr
$281k
May
$296k
Jun
$318k
Jul
$364k
Aug
Trailing twelve months of verified purchases by the enrolled base.
Spend by day of week
$286k
Mon
$301k
Tue
$338k
Wed
$392k
Thu
$561k
Fri
$718k
Sat
$644k
Sun
Saturday spend by hour
$18k
8a
$41k
10a
$78k
12p
$92k
2p
$86k
4p
$134k
6p
$158k
8p
$121k
10p
$64k
12a
$27k
2a
Peak off-property spending sits Friday and Saturday evening — the window your offers compete in.
Seasonal index · 100 = annual average
96
Sep
102
Oct
118
Nov
141
Dec
108
Jan
94
Feb
103
Mar
107
Apr
112
May
116
Jun
124
Jul
131
Aug
Brand affinity
Top brands by guest spend · trailing twelve months
Cheesecake Factory$118,400
Southwest Airlines$96,200
DoorDash$88,700
Whole Foods Market$81,300
Texas Roadhouse$74,900
Macy's$68,100
Home Depot$61,500
Dick's Sporting Goods$57,200
Starbucks$52,800
Under Armour$48,400
Topgolf$41,900
Airbnb$38,600
Verified purchases at 300+ national brand partners, attributed to enrolled guests.
Spend by category
Dining & delivery$812,400
Grocery$706,900
Retail & apparel$624,100
Travel$518,300
Home improvement$341,800
Entertainment$236,500
Cross-category shopping · share of enrolled base
Dining + Grocery68%
Dining + Retail54%
Travel + Entertainment47%
Retail + Beauty41%
Sports + Travel38%
Grocery + Home improvement33%
Guest personas
Personas built from verified off-property purchases
Persona
Guests
Balance held
Offer that moves them
Foodie & Dining
1,842
$52,400
Dining credit
Traveler
1,104
$38,900
Room package
Shopper
1,286
$34,200
Retail credit
Home & Family
968
$27,600
Suite upgrade
Sports & Active
742
$19,800
Event tickets
Spa & Wellness
470
$11,700
Spa package
Balance held by persona
Foodie & Dining$52,400
Traveler$38,900
Shopper$34,200
Home & Family$27,600
Sports & Active$19,800
Spa & Wellness$11,700
Guests by persona
Foodie & Dining1,842
Traveler1,104
Shopper1,286
Home & Family968
Sports & Active742
Spa & Wellness470
Return & revenue
Redemption visits
1,247
Visits where a balance was redeemed
Incremental spend per visit
+$163
$412 redeeming vs $249 matched control
New on-property revenue
$203,181
Attributed to redemption visits
Dormant guests reactivated
287
No visit in 180+ days before redeeming
Where that revenue landed on property
Rooms & suites$74,210
Food & beverage$58,940
Gaming floor$31,760
Spa & wellness$21,430
Entertainment$16,841
Matched from your folio and POS records against redemption events.
Days between visits · enrolled vs matched control
Enrolled & redeeming63 days
Matched control104 days
Enrolled guests who redeem return 41 days sooner than a matched control.
Control is drawn from your own file: same tier, same trailing-12 spend band, not enrolled.
Activation lift
Measured campaigns · against a matched control each time
Campaign
Sent
Return lift
Audience
Attributed revenue
Dining credit – Foodie persona
Apr
+18.4%
1,842
$41,900
Room package – Traveler
May
+14.1%
1,104
$38,600
Retail credit – Shopper
Jun
+9.6%
1,286
$22,400
Suite upgrade – Home & Family
Jul
+11.2%
968
$19,800
Lift is the difference in return rate between the treated group and a control matched on tier and trailing-12 spend.
Return lift by campaign
Dining credit184
Room package141
Retail credit96
Suite upgrade112
Balance concentration
Band
Guests
Balance held
Holding $400+
418
$232,140
Holding $200–$399
1,064
$304,800
Holding $50–$199
2,971
$351,600
Holding under $50
3,959
$96,060
The top band is 5% of the base holding 33% of the balance. Start there.
Guest recognition
Top guests by annual off-property spend
Guest ID
Persona
Annual off-property spend
Balance held
Days out
SHR-041827
Traveler
$14,820
$612.40
118
SHR-118304
Foodie
$12,960
$588.15
96
SHR-092446
Shopper
$11,740
$541.80
141
SHR-073915
Home & Family
$10,510
$519.05
87
SHR-160228
Foodie
$9,880
$497.60
104
SHR-054719
Spa & Wellness
$9,240
$472.35
132
SHR-201883
Traveler
$8,970
$458.90
78
SHR-136052
Sports & Active
$8,410
$441.25
165
SHR-088471
Foodie
$8,120
$428.70
91
SHR-175339
Shopper
$7,860
$412.05
127
Guest IDs are your own property codes. STACK365 never returns identifiers you did not issue.
Feeder markets
Off-property spend by market
Market
Annual guest spend
Enrolled guests
Tampa – St. Petersburg
$842,300
2,914
Orlando
$496,100
1,638
Miami – Fort Lauderdale
$418,700
1,290
Jacksonville
$287,400
904
Sarasota – Bradenton
$231,800
742
Atlanta
$196,500
571
Naples – Fort Myers
$164,900
498
Out of state
$602,300
1,855
Spend concentration by market
Tampa – St. Petersburg$842,300
Orlando$496,100
Miami – Fort Lauderdale$418,700
Jacksonville$287,400
Sarasota – Bradenton$231,800
Atlanta$196,500
Naples – Fort Myers$164,900
Out of state$602,300
Enrolled guests by market
Tampa – St. Petersburg2,914
Orlando1,638
Miami – Fort Lauderdale1,290
Jacksonville904
Sarasota – Bradenton742
Atlanta571
Naples – Fort Myers498
Out of state1,855
Partnership opportunities
Categories your guests fund — and whether you hold a partner there
Category
Brands your guests use
Annual guest spend
Affinity index
Status
Sporting goods & ticketing
Dick's Sporting Goods · Topgolf · Under Armour
$486,200
92
No partner
Airlines & travel
Southwest · American Airlines · Airbnb
$518,300
88
No partner
Quick-service dining
DoorDash · Subway · Papa John's
$394,700
74
Partner in place
Beauty & wellness
Ulta Beauty · lululemon
$213,600
71
No partner
Home improvement
The Home Depot · Lowe's
$341,800
58
No partner
Affinity index compares how concentrated your enrolled base is in a category against a national baseline. 100 means twice the national rate.
Open categories by guest spend
Sporting goods & ticketing$486,200
Airlines & travel$518,300
Beauty & wellness$213,600
Home improvement$341,800
What a partner is buying
Not an audience estimate. Verified purchase counts, spend and frequency for the guests you would be putting in front of them.
Every figure on this screen is exportable as a one-page partner summary.
Network opportunities
Audience overlap with other platform verticals
College athletics audiences62%
Sporting goods & ticketing buyers54%
Frequent travel purchasers47%
Live entertainment buyers39%
Share of your enrolled base transacting with the same brands as audiences on other STACK365 platform verticals.
What that opens
Where your enrolled base and another audience buy from the same brands, the platform can introduce both sides.
Warm introductions through the network rather than cold outreach.
Your enrolled guests only. Merchant, amount and date. No item-level or basket
detail. STACK365 does not sell or share member data. SAMPLE DATA
The return
Daily data. Increased annual ROI.
Data lands the day you launch and the first measured return
arrives at ninety days. Retention rises because the offers get sharper, the guest experience improves
because they stop being sent things they do not want, and the return on the program grows every year
it runs.
Every purchase is a signal.Verified the moment it happens, and in your dashboard the same day.
What we send you
Verified off-property behavior
Merchant, amount and date for every enrolled guest, the balance each is holding, the persona it puts
them in, and who is due back. By API into your CRM or as a scheduled file.
What you send us
Redemption and visit records
When a balance was redeemed, the visit it belonged to, and what that guest spent on property.
Department level is enough. We do not need itemized checks.
What it produces
Incremental revenue you can defend
Redeeming guests measured against a matched control from your own file, so the lift is a comparison
rather than a claim, and the same comparison runs again next quarter, and the one after.
DAY ONE
The data starts immediately
Verified off-property purchases flow in from the first enrolled guest. Nothing waits on a build, a
migration or a reporting cycle.
DAY 90
Your first measured return
Incremental spend per redemption visit against a matched control, and the revenue attached to it.
ROI is a number by the end of the pilot, not a projection.
EVERY QUARTER
Better offers, better guest experience
Guests stop receiving things they were never going to use. Sends get smaller and more relevant,
which lifts redemption and lifts how the program feels to the guest.
EVERY YEAR
The same budget buys more visits
The model keeps learning which off-property behavior precedes a return at your property, so what
you get back rises rather than flattens.
Proof in ninety days. Growth every year after.
Your redemption and visit records are the one thing the program asks of your data team, and the reason the return is measured rather than argued.
New partnerships
Your guest. Your data. New brand revenue.
Every property sells partnership on reach: how many people came
through the door. Lens lets you sell on evidence: what your guests actually buy, how often, and
where you hold nothing. Our IP already runs in college sports, national youth sports associations and
brand engagement. That opens four routes most properties never get to price.
Partnerships, priced on proof.Not what a media kit estimates your audience is worth — what your guests demonstrably buy.
01
You see the category before you sell it
Annual guest spend by category, and whether you already hold a partner there. The gaps are the
conversations worth having.
Open categories, ranked by real spend.
02
The pitch carries evidence, not an audience estimate
A brand hears how many of your enrolled guests buy in their category, how often, and what they
spend — from verified purchases rather than a media kit.
Proof changes what a partnership is worth.
03
The partnership is measurable afterwards
Because the same data keeps running, you can show a partner what changed after they signed
instead of renewing on a relationship.
Renewals argued with numbers.
College sports
Bowls, championships and patch deals
Your guests buy tickets, travel and merchandise all year, so both sides of the deal can be
measured instead of assumed.
National youth sports associations
Bring their conferences to your resort
Association events fill rooms, dining and family spend on the nights your calendar is soft —
and the Home & Family persona tells you which of your guests are already in that world.
Banking
Card partners aligned to STACK365
Credit and debit offers that stack on the cash back your guests already earn, sold on verified
spending behavior rather than a demographic profile.
Brand alliances on property
Bring the brand to the guest
If your enrolled base spends $213,600 a year at Ulta Beauty, a beauty bar on property is not a
hunch. It is a proposal with a number attached.
Sports fansTicket, travel and merchandise buyers
Youth sports associationsConferences that fill midweek
Brand alliancesBring the brand onto the floor
Routes that only open once a
property can prove what its guests actually buy.
Your guests are somebody else’s fans. That overlap is worth money to both sides.
The same merchant network and intelligence layer runs behind every one of those routes.
Where a property’s guests and a partner’s audience shop the same brands, we can put both
in the same conversation, with verified purchasing as the thing neither side could bring alone.
See it with your own numbers.
Thirty minutes to walk the dashboard end to end, and to scope what your team would send us so the
ninety-day answer is a number rather than an opinion.
