The property
PROPERTY ACTIVATION

A rollout.
Not a project.

STACK365 runs alongside the operation you already have. We work with your front of house, back of house and marketing teams, deliver the earned balances the way your rewards team wants them, and train every shift ourselves.

On Property TrainingEvery shift, including graveyard.
Real‑Time Data AccessVerified guest spending, all 365 days.
Zero LiftNo project, no system to replace.
Turnkey ActivationPlatform, creative and training are ours.
Who we work with

Your teams.
Not more work.

Nobody is asked to run a second program alongside the one they already run. We fit into the shifts, the systems and the calendar you have.

Casino team members on the floor
Front of house

One question at check-in

A scripted question and a QR on the folio. Twenty seconds, at a counter you already staff, to a guest already standing still.

Back of house

Redemption where it already happens

Earned value comes back to the property and moves through the folio and comp processes your team runs today. No second ledger.

Marketing

Creative delivered, not briefed

In-room, signage, elevators, valet, folio and email — built to your brand standards and delivered ready to run. Your unsold inventory is the media plan.

IT

Delivered however you want it

Each guest’s earned balance goes into your CRM by API, or arrives as a scheduled file in whatever format your rewards team already works with. No system to replace, no migration, nothing to schedule against your roadmap.

No project. No IT lift. No new headcount.

We bring the platform, the creative and the training. You bring the question at the desk.
How we work with you

We do the work.
You keep running your property.

This is not a platform we hand over with a login and a PDF. We learn how your property actually operates, build the program around it, and stay in the room afterwards.

A guest arriving at the property
01

We sit down with your team

Front of house, back of house, marketing and IT. How your shifts run, what systems you already use, where your rewards program is working and where it is not.

Your process first. The program second.
02

We build the guest rollout around it

Enrollment moments, scripts, creative, placements and the delivery format your rewards team wants — all customized to your property rather than lifted from a template.

Customized, not configured.
03

We review the guest data with you every quarter

Sat down with your team, in person: what the enrolled base is doing off property, who is holding a balance, who is due back, and what to change next quarter.

Quarterly, for as long as we work together.
The rollout

Ninety days.
Start to answer.

Four stages, one named owner on your side, and a measurable answer at the end of it.

T−30

Set up

Property code issued and tested, the API connected, a program owner named on your side, and your trailing-twelve baseline captured.

DAYS 1–14

Launch

Every shift trained, including graveyard. Our field lead is on property working peak arrivals alongside your team.

DAYS 15–90

Run

Your team runs enrollment. Weekly reporting by shift, monthly performance, and a debrief at day thirty.

DAY 90

Review

Return-visit lift, dormant reactivation and incremental on-property spend, alongside the off-property picture from Lens.

A STACK365 briefing with casino team members
Training

We train your teams.
Every shift.

Not a deck emailed to a director. Our field lead trains every shift on property, works the desk through launch, then observes and corrects while your team runs it.

“Are you a STACK365 member? You keep every coupon, offer and card point you already earn, and stack cash back on top — and you spend it right here. Twenty seconds.”

THE FRONT DESK SCRIPT · PRACTISED ALOUD, EVERY SHIFT
Every shift, including graveyard On property at launch Reporting by shift
Who runs it with you

Thirty years on property.
And the firm that knows gaming.

Two things decide whether a program like this works: whether your team asks the question, and whether the guest says yes. Both are people problems, and we do not outsource them.

STACK365
STACK365

Pat Cummings

VP Strategic Partnerships

Thirty years in the casino industry — front door, casino floor and guest management. Pat is on your property, not on a call.

Trains your team

Every shift, including graveyard. The script, the mechanics, the objections and the answers — practised aloud until it is second nature.

Engages your guests

Working the desk through peak arrivals alongside your team, because knowing what makes a guest say yes is not something you can put in a training deck.

In partnership with
GMA Consulting

Matthew Chilton
Josh Swissman

Founding Partners, GMA Consulting

GMA Consulting is our strategic advisor in gaming. They know how this industry buys, how properties actually run, and what a program has to clear before it reaches a floor.

We build and operate the technology. They keep us honest about the industry we are building it for.

See it end to end.

Thirty minutes to walk the program through: how guests enrol, how the value comes back to your property, and what the first ninety days actually ask of your teams.

Request a briefing See how it works